Privacy Policy

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This Privacy Policy describes how shop.equalfood.co (the “Site” or “we”) collects, uses and discloses your Personal Information when you visit or make a purchase from the Site.

Collect Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” Please see the list below for more information about what Personal Information we collect and why.

Device Information

  • Examples of Personal Information collected: web browser version, IP address, time zone, cookie information, what websites or products you view, search terms, and how you interact with the Site.

  • Purpose of collection: to load the Site accurately for you and to perform analyses on the use of the Site for subsequent optimization.

  • Source of collection: Automatic collection when you access our website through cookies, log files, web beacons, tags or pixels.

  • Disclosure for business purposes: shared with our processors Shopify and Hubspot.



Ordering information

Examples of personal information collected : name, billing address, shipping address, payment information (including credit card numbers), email address, and telephone number.

Purpose of collection : to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping and provide you with invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud, and where in line with the preferences you have shared with us, to provide you with information or advertising relating to our products or services.

Collection source : collected from you.

Disclosure for a Business Purpose : Shared with our processor Shopify, Stripe, Hubspot, Mailchimp

Customer Support Information

Examples of personal information collected : name, billing address, shipping address, payment information (including credit card numbers), email address, and telephone number.

Purpose of collection : to provide customer support.

Collection source : collected from you.

Disclosure for commercial purposes: Hubspot.

Sharing personal information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy .

  • We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • We use Hubspot to send you updates on your deliveries and help you with customer support.
  • We use Mailchimp to send newsletters to subscribers.

 

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Using personal information

We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated about new products, services, and offers.

Legal basis

In accordance with the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following legal bases:

  • Your permission;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • Perform a task of public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Cookies Necessary for our Operation:

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

If you want to join us and fight food waste, click here!

The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in a number of ways. Please note that removing or blocking cookies may negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through browser tools, usually found in the "Tools" or "Preferences" menu of your browser. For more information on how to modify your browser settings or how to block, manage or filter cookies, see Help in your browser or at sites such as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Do Not Track


Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.



Changes


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Contacts

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@equalfood.co or by post using the details provided below:

1100-575 Lisbon

Last update: 06.06.2022

If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: https://www.cnpd.pt/english/home/contacts/contacts.htm